AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Virtual Fitness Apps in France
An analysis of the top 5 virtual fitness programs on the iOS platform in France for Q4 2020 reveals significant user engagement. Sensor Tower provides a detailed look at the downloads, revenue, and active user trends.
In the final quarter of 2020, the virtual fitness app landscape on iOS in France saw varied performance levels across top applications. Data from Sensor Tower offers a comprehensive view of how these apps fared in terms of downloads, revenue, and active users.
Freeletics: Workouts & Fitness displayed a robust trend with downloads peaking at 6K in early November before settling to 4K by year-end. Weekly active users showed a similar upsurge, reaching 47K in early November and concluding the quarter at 43K. Revenue trends also reflected this positive momentum, with a notable rise to 31K USD in late October and a year-end close at 31K USD.
Trainsweateat - Coach Fitness experienced its highest downloads at 19K in the last week of October, with a gradual decrease to 3K by the end of December. Active users reached their zenith at 56K in early November and slightly dipped to 45K by the close of the year. Revenue saw a consistent performance, starting at 22K USD and ending the quarter at 21K USD.
Strava: Run, Bike, Hike saw a strong performance with downloads cresting at 13K in the second week of November, followed by a stabilization at around 9K by December's end. Weekly active users demonstrated a sturdy trend with a peak at 312K in November and a slight decline to 316K in the final week of 2020. The revenue for Strava followed a similar pattern, starting at 29K USD and ending at 24K USD.
Zwift: Ride and Run witnessed downloads spiking at 2K during the first week of November, which then leveled off to around 846 by the end of December. Active users saw a steady increase from 4K to 5K over the quarter. Revenue trends for Zwift also showed an upward trajectory, beginning at 17K USD and closing at 23K USD.
Workout Planner Muscle Booster had its highest downloads at 12K in early November, followed by a decline to 5K towards the year's end. The app's weekly active users showed significant growth, starting at 17K and rising to 18K by the end of December. Revenue for Muscle Booster began at 20K USD, with a mid-quarter dip, then recuperated to 18K USD as the quarter concluded.
For more insights into the performance of these virtual fitness programs and others, Sensor Tower provides detailed app intelligence and market data analysis.
